Sunday, August 1, 2021

Latest Posts

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FanDuel Group to deliver PGA TOUR highlights to FanDuel Sportsbook customers

Today, FanDuel Group announced they will begin providing real-time highlights of PGA TOUR golf events to FanDuel Sportsbook app users.

“We’re taking the FanDuel Sportsbook app experience beyond just placing a bet — now our customers will get the best TOUR highlights delivered to them each week to consume and act on,” said Adam Kaplan, GM/VP of Sports Content, FanDuel Group. “Part of our ongoing focus is providing a fully integrated experience that gives our customers the ability to follow and interact in real-time with the sports they care about.

In August, FanDuel became an Official Betting Operator of the TOUR, which gives them rights in the United States to use TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing FanDuel to create pre-game and post-game betting programming, as well as distribution of highlights to FanDuel Sportsbook users who have placed bets.

“We’re excited to further activate our Official Betting Operator marketing relationship with FanDuel by sharing TOUR highlights with their customers,” said Norb Gambuzza, SVP, Media and Gaming at the PGA TOUR. “Engaging new fans with PGA TOUR content is a top priority of our sports betting strategy and this innovation with FanDuel is a key step in that direction.”

Beginning this week with the TOUR’s Farmers Insurance Open, FanDuel will utilize WSC Sports’ AI technology to deliver highlights to betting customers through FanDuel Sportsbook app notifications for each TOUR event in 2021. FanDuel customers will be able to view automated highlights through rich media push notifications, capitalizing on FanDuel’s vision to use in-game, real-time content to enhance the customer experience.

FanDuel Group will begin by delivering TOUR golf content, with the opportunity to expand into other sports.

Latest Posts

The Lakers Weren’t Ready for the Moment. Devin Booker Was.

Booker, the Phoenix Suns’ All-Star guard, is already showing the poise and determination of a playoff regular in his first postseason.The roots of everything...

2 Million Runs: Baseball on the Verge of Mile

For 145 years, players have stepped, slid, walked, tumbled and jumped on white rubber slabs all over the continent. It is the act of...

A Wrenching Knicks Loss, but an Electric Night at the Garden

N.B.A. playoff basketball returned to Manhattan as a cultural event with a loud, spirited crowd and a new archenemy, the Hawks’ Trae Young.For 47...

Blue Jays (and Their Fan Cutouts) Play Their Last Game in Florida

The Blue Jays are still barred from playing in Canada, but as they decamp from Florida, their fans — in plastic cutout form —...

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