Tuesday, June 15, 2021

Latest Posts

The Lakers Weren’t Ready for the Moment. Devin Booker Was.

Booker, the Phoenix Suns’ All-Star guard, is already showing the poise and determination of a playoff regular in his first postseason.The roots of everything...

2 Million Runs: Baseball on the Verge of Mile

For 145 years, players have stepped, slid, walked, tumbled and jumped on white rubber slabs all over the continent. It is the act of...

A Wrenching Knicks Loss, but an Electric Night at the Garden

N.B.A. playoff basketball returned to Manhattan as a cultural event with a loud, spirited crowd and a new archenemy, the Hawks’ Trae Young.For 47...

Blue Jays (and Their Fan Cutouts) Play Their Last Game in Florida

The Blue Jays are still barred from playing in Canada, but as they decamp from Florida, their fans — in plastic cutout form —...

Super Bowl Viewership Drop in Line With Wider Decrease for N.F.L. and Sports

The game that pitted two marquee quarterbacks was not competitive. Still, the Super Bowl is expected to be the most watched television program this year.

Sunday’s Super Bowl was watched by just 91.6 million people on CBS, the lowest number of viewers for the game on traditional broadcast television since 2006. A total of 96.4 million people watched when other platforms — like the CBS All Access streaming service and mobile phone apps — were counted, the lowest number of total viewers since 2007.

Still, the Super Bowl will surely be the most watched television program of 2021, and the N.F.L. is expected to see a huge increase in television rights fees when it signs several new television distribution agreements over the next year.

After peaking at 114 million television viewers in 2015, television ratings for the Super Bowl have declined in five of the past six years. The 9 percent decline in television viewership from last year’s Super Bowl is roughly in line with season-long trends. N.F.L. games were watched this season by 7 percent fewer people than the season before.

Many of the necessary ingredients for a bonanza Super Bowl were present. The game featured an intriguing matchup between the two most popular quarterbacks in football, Tom Brady of the Tampa Bay Buccaneers and Patrick Mahomes of the Kansas City Chiefs. The weather Sunday was freezing across much of the country, which traditionally drives people inside to be entertained by their televisions.

But the game itself failed to deliver, all but ending by the third quarter when the Buccaneers led, 31-9, with no fourth-quarter scoring or hint of a competitive game. Viewership is measured as the average of the audience watching at each minute of the game; the longer a game is competitive and viewers stay tuned in, the better.

The N.F.L. joins almost every other sport in seeing viewership declines over the past year. The pandemic shut down the sporting world for months in the spring, and when games resumed they frequently lacked energy with few or no fans in the stands. Games were often played on unusual days or at unusual times, disrupting the traditional sports viewership calendar.

Latest Posts

The Lakers Weren’t Ready for the Moment. Devin Booker Was.

Booker, the Phoenix Suns’ All-Star guard, is already showing the poise and determination of a playoff regular in his first postseason.The roots of everything...

2 Million Runs: Baseball on the Verge of Mile

For 145 years, players have stepped, slid, walked, tumbled and jumped on white rubber slabs all over the continent. It is the act of...

A Wrenching Knicks Loss, but an Electric Night at the Garden

N.B.A. playoff basketball returned to Manhattan as a cultural event with a loud, spirited crowd and a new archenemy, the Hawks’ Trae Young.For 47...

Blue Jays (and Their Fan Cutouts) Play Their Last Game in Florida

The Blue Jays are still barred from playing in Canada, but as they decamp from Florida, their fans — in plastic cutout form —...

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